Description
As a key member to the Can-Am On-Road & Ski-Doo marketing team, the Marketing Specialist will play a role in elevating the brands via strong last mile marketing strategies, campaigns and brand activations that aim at fuelling demand for our powersport products. To do so, we are looking for someone with robust strategic skills, rooted in insights and analytics, who will bring the last mile of the consumer journey to the next level. We’re looking for someone who also has creative skills, making him/her able to judge creative work aligned with the brand identity. You must have experience working in or with advertising agencies to build strong partnerships through collaboration. To deliver on promises, you must be an organized and rigorous project manager. All of this, to connect with our consumers in a unique and meaningful way!
YOU'LL HAVE THE OPPORTUNITY TO:
- Develop 360 last mile marketing strategies tied to the market reality and business priorities.
- Develop last mile, dealer content & promotional assets based on business priorities for the year, taking into account Can-Am & Ski-Doo’s marketing strategies and go-to-market plan.
- Ensure integration with the overarching holistic plan for the Can-Am & Ski-Doo brands, including aligning the objectives, the strategies, the tactics and the KPIs.
- Lead creative projects in collaboration with agencies and key stakeholders, including briefing, creative development, production, in-market and postmortem.
- Actively participate in developing brand content (videos, photos, promotional material, social posts, website content, dealer tools, etc.).
- Ensure all content strictly complies to Visual Brand Identity guidelines and ensure a consistent apparition of the brand throughout its global channels and funnels.
- Bring innovative ideas to elevate consumer experience rooted with Can-Am & Ski-Doo branding and values.
- Manage and coordinate projects on budget, within resources and timeline.
- Build strong connections and collaborate with key stakeholders inside the organization (expert teams: Web, CRM, Media, Retail operations, etc..) and outside the organization (ex: partner agencies).
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
- Creative and passionate about strong brand image.
- Experienced in brief writing and providing clear and actionable feedback.
- Rigorous, organized and detail oriented.
- Good at multitasking and managing projects.
- Bilingual, with strong verbal and written communication skills.
- Interested in powersports.
- Result-driven, with strong analytical skills.
- Comfortable working in a fast-paced environment.
- Exceptional team player.
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let’s start with a strong foundation - You want it, we have it:
- Annual bonus: we work hard, and we know it. This yearly thank you is our way to fuel your dreams.
- Generous paid time away: winding down is as important as creating the future of recreational products.
- Pension plan: we want to make sure you’ll enjoy retirement; we’ve got you covered.
- Collective saving opportunities: being part of BRP allows you to tap into the strength of our saving programs.
- Industry leading healthcare: fully paid by BRP, this program is here for you, whatever happens, so you can focus on what matters.
What about some feel good extras:
- Flexible work schedule: balance is key to innovation, and we want to make sure you are at the top of your game with a schedule that will work for you.
- Summer schedule: time flies at BRP, so we hit pause to enjoy it.
- Holiday season shutdown: between Christmas and New Year’s, we close our facilities and refill on good times.
- Educational resources: you love what you do, and we get you resources to stay cutting-edge, so we all win together.
- Discount on BRP products: what we build is amazing, freeing, revolutionary, and you're first in line for the experience.
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.
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