Social Media Specialist

Lead a Brilliant Career.

Bring your authentic self to work every day, and help our customers express themselves, style their home, and live their life in a way that reflects who they truly are.

As a brand, we celebrate the differences that make each and every one of us unique because we believe that people shouldn't fit archetypes.

So why should your career be anything less than extraordinary?

What to Expect:

As the Social Media Specialist, you will support and execute social media channel strategies designed to build the Hudson’s Bay community through relevant and authentic content and interaction. You understand social media tools to grow and measure effectiveness and can harness data and insights to grow the follower base, engagement, and sales across multiple platforms. You are interested in understanding the Hudson’s Bay customers and delivering a social experience that reflects them. You have strong communication skills, insight into social media trends, and an eye for aesthetics. You build trust and strong relationships through collaboration and flawless execution with internal and external partners.

What you will do:

· Execute channel strategies for platforms including Instagram, Facebook, X (Twitter), Pinterest, YouTube, TikTok and others, including new and emerging platforms

· Manage social media content calendar from priorities to execution, including collaboration with cross-functional partners in marketing, ensuring strategy aligns to business priorities and opportunities

· Contribute to content including editing or creating “sharable” captions for approved content when required.

· Post content on appropriate platforms and measure the results of social marketing activity

· Develop channel reports with strong analysis and recommendations including weekly, monthly, and ad hoc reporting as required

· Inspire and educate the organization through thought leadership on social and digital trends

· Support event team with digital Social event integration and other duties as required

· Support budget tracking and invoice management

· Partner with customer care team to develop and maintain brand voice to drive positive engagement and mitigate customer issues through the appropriate forums and process

· Escalate issues and monitor when needed

· Proactive and reactive social listening and tracking against general brand health, competitor activity, and other key topics.

· Support community engagement and monitor community health through comments and direct messages.

What you will bring to the team:

· 2+ years experience in social media marketing for an agency or in-house creative team

· Proven experience in creating exceptional social media content

· Proven experience using data and metrics to measure impact and optimize plans

· Experience and understanding in working with corporate/legal to adhere to and create guidelines for social media, contest rules and regulations and contracts

· You thrive in a small team environment and play well with others

· Strong organizational skills and a keen eye for detail

· Ability to prioritize and meet deadlines of multiple projects at once

· Exceptional presentation skills with the ability to clearly and articulately explain your rationale

· You enjoy working in a fast-paced and ever-changing environment

· You are an excellent storyteller and communicator

· You exude enthusiasm and a can-do attitude

· Fluency in digital and social, tech, and content trends across platforms

· Passionate about transforming retail

· Great taste and up to speed with relevant trends within the industry

· Experience with Social Media management tools such as Emplifi, Sprout Social, and Dash Hudson analytics an asset

· Ability to work a flexible schedule, which includes weekends and holidays for posting/engagement (as needed)

What’s in it for you?

● A people-focused culture of belonging where Reconciliation & Inclusion are integral to what we do

● Employee Resource Groups that offer a unique opportunity to connect with diverse colleagues

● Leadership coaching and development opportunities at all levels

● Benefits package inclusive of parental leave top-up, retirement savings, “Living Well” Program, and more

● A generous Associate discount of up to 40% off of top brands

● Work-life balance through a hybrid work model and flexible paid-time-off

The Fabric of Hudson’s Bay

Hudson's Bay has established a reputation for quality and style through an unrivaled assortment of products and categories including fashion, home, beauty, food concepts, and more. Hudson's Bay operates under the HBC brand portfolio. Founded in 1670, HBC is North America's oldest company. Hudson’s Bay helps Canadians live their best style of life by operating thebay.com featuring Marketplace, one of the largest premium life & style digital platforms in Canada, with a seamless connection to a network of Hudson’s Bay stores from coast to coast.

Thank you for your interest In The Bay. We look forward to reviewing your application.

The Bay provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The Bay welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used